Color Crush

Color Crush

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It’s no secret that we love the color blue around here. From one of the first cards we printed (above) to our collaboration with Meme Davis (below), we somehow always find ourselves back at blue (and its cousin, green) when we’re printing.

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We’ve made a conscious effort lately not to fight this urge. We want our work to be contemporary but speak true to us, and heck, there’s no denying that we like muted colors around here. (You probably won’t be surprised to learn that the color palette of our studio and home are very similar to our cards.)

So when I found a fun Tumblr site today called Pantone Solid Uncoated—basically a catalog of Pantone shades—I had to laugh when I kept opening the same shade of blue at different times, all without realizing it.

from Pantone Solid Uncoated on Tumblr
from Pantone Solid Uncoated on Tumblr

Now, Bryan would argue that this shade isn’t blue per se. It’s green. I’d argue that it’s both, a blue-green tone that reminds me of my childhood in San Diego, probably because it evokes the sea. It’s cheery and bright without being overbearing. It can be green to Bryan and blue to me, and we can agree to disagree about it. We’re like that with colors. Like our design tastes, decorating tastes, and even our tastes in food, we’re constantly evolving. Who knows, maybe a few years from now we’ll try on something more bold, a la Kate Spade, and surprise you with a whole new color shade of choice.

What about you? Got any colors you’re hooked on? We’d love to hear!

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