Blog : art

Happy Birthday, Happy Penguin!

Happy Birthday, Happy Penguin!

Today, this dear Penguin of ours turns two. It’s hard to believe that two years have passed since we opened our doors, but here we are. We’re ever so thankful, too.



We’ve grown from a little place that sold a few cards on Etsy to being carried in one of our favorite local stores (Three Sheets, Homewood, AL), our local West Elm, Front & Co. in Vancouver, and just this week, The Paper Project in Australia. We never saw this coming!



So to celebrate, we’re releasing a new card and art print in three colors featuring a quote by the Avett Brothers. Appropriate, don’t you think? Celebrate with us: All orders today get 25% off and a special gift! Use code HAPPYTURNSTWO.

Thank you, thank you, thank you for making these first two years so wonderful for us. We couldn’t do it without your support, and it means the world to us.

Much love,

Ashley and Bryan

Happy Penguin + West Elm

This story begins two years ago.


When Happy Penguin was in its infancy, Bryan asked me what my goals would be for our little company. I didn’t have to think about it. I knew. I’d want our cards to be in my favorite stores: West Elm and Anthropologie. One day far down the road, if that could happen, I’d be as happy as could be.

We didn’t spend our time purposefully moving toward this. We spent it on Happy. We developed cards that we loved, and tried our hardest to keep that as the main goal. Whatever happened, happened.

Cake Happy Penguin Press

That’s why when I received an e-mail one day out of the blue, it took my breath away. I would have been excited about the news whether we were involved or not: West Elm was opening a Birmingham, AL, location. Hallelujah! For me, this meant no more driving to Atlanta or paying for shipping whenever I shopped at West Elm. But there was something even more exciting in that e-mail…

West Elm wanted to know if they could carry our work in their Birmingham store.


We can finally announce that our work is now (eeeeekkkk!) available at the brand-new location of West Elm, located at The Summit mall in Birmingham, AL. We’ve been keeping this a secret for ages now, and it was soo hard not to spill the beans to you all. We feel incredibly blessed to have this opportunity, to fulfill a dream that really was just that—some morning ramblings over tea and toast, when Bryan asked me a random question about far-away goals. Who would have thought it would ever come true?

If you live in the Birmingham area, please come out and support the local artists that West Elm partners with. We hope to see you there. We’ll be the embarrassingly giddy ones standing next to the letterpress cards, drying our happy tears on our sleeves and pinching ourselves silly.

West Elm at The Summit
320 Summit Blvd.
Vestavia, AL 35243
(205) 968-7651

Poppytalk Market

Poppytalk Market

We are excited to announce that we are a part of this month’s Poppytalk Market! If you aren’t familiar with Poppytalk, I urge you to go take a look. Poppytalk is a blog that began in 2005 and features DIY, handmade, and design. In addition to the blog, they run a curated online market once a month, and this month, we’re a part of it!


Please stop by and support the market and other vendors. There are some great brands participating this month, and lots of great letterpress goods available!

Poppytalk Market – Mother’s Day and Eco-Focused Theme
April 8-May 31
Click here!

Discover Paper + Holiday Cards

If you haven’t heard yet, we have two new holiday cards available in our shop.

click for more info

click for more info

The first card, our nod toward the beloved holiday book T’was the Night Before Christmas, features the line “and to all a good night” in navy ink on Crane’s 110 lb. cotton Lettra paper. A second run through the press dots the card with blind debossed stars for a textural touch. Like much of our current work, the stars are drawn by hand and (we think) perfectly imperfect.

The second card is a sentimental favorite. The line drawing is based on a photograph Bryan took while we visited friends for Thanksgiving one year. They took us to a reindeer sanctuary, and it was such a neat experience. The card was printed on Crane’s Lettra with a beautiful blue-green ink. I can’t help but think of our trip and its memories every time I see it!

We’re also excited to announce that we’re going to be a part of Discover Paper’s 2012 Holiday Guide! Last year’s guide got over 100,000 visitors during November and December! The guide is released on November 1, 2012, and we urge you to check it out for lots of wonderful holiday inspiration and cheer. Stay tuned for more details!

Etsy Finds 05

I’ve finally gotten around to posting another Etsy Finds column, and this is one I’m really pleased with. Numbers wise, it’s smaller than Treasuries on Etsy can be, but I love each and every item in it. I hope you do too! Please visit the sellers and support their work.

[sh-etsy-treasury treasury=”MjA0NDM1NDV8MjcyMjk4ODAwOA” size=”large” columns=”3″ display=”complete”]

The Handmade Marathon at The Petit Cadeau

We’re thrilled to announce that we’ve been selected to take part in the Handmade Marathon over at The Petit Cadeau. Alison is running a marathon on November 4, and like others who sponsor and support groups during their training, Alison decided that she wanted to support handmade businesses! Awesome idea, huh?

image via The Petit Cadeau

So here are the details. One business a day will be featured at The Petit Cadeau during October 1 through 26. The object is to cheer for and support these business, all of which focus their efforts on handmade goods. If the other businesses are anything like Happy, they’ve got their hearts and souls invested in their businesses, and your support would mean the world and more to them. Via The Petit Cadeau:

Why handmade?
(+) Supporting handmade means supporting someone’s dreams
(+) Owning or gifting something unique and beautiful made from quality products
(+) Supporting a small business and helping that business thrive
(+) Becoming part of a community that believes in handmade

So stay tuned right here for more news on which day Happy will be featured, and please visit The Petit Cadeau and support the other businesses that will be featured. Imagine the fantastic new talent we’re going to learn about! We’re so excited to discover new artists and craftsmen/women who are embracing what they love and sharing it with the world. Come be excited with us!

Visit The Petit Cadeau + Tweet about the Marathon + Like The Petit Cadeau on Facebook + Follow the Marathon on Pinterest