This story begins two years ago.
When Happy Penguin was in its infancy, Bryan asked me what my goals would be for our little company. I didn’t have to think about it. I knew. I’d want our cards to be in my favorite stores: West Elm and Anthropologie. One day far down the road, if that could happen, I’d be as happy as could be.
We didn’t spend our time purposefully moving toward this. We spent it on Happy. We developed cards that we loved, and tried our hardest to keep that as the main goal. Whatever happened, happened.
That’s why when I received an e-mail one day out of the blue, it took my breath away. I would have been excited about the news whether we were involved or not: West Elm was opening a Birmingham, AL, location. Hallelujah! For me, this meant no more driving to Atlanta or paying for shipping whenever I shopped at West Elm. But there was something even more exciting in that e-mail…
West Elm wanted to know if they could carry our work in their Birmingham store.
We can finally announce that our work is now (eeeeekkkk!) available at the brand-new location of West Elm, located at The Summit mall in Birmingham, AL. We’ve been keeping this a secret for ages now, and it was soo hard not to spill the beans to you all. We feel incredibly blessed to have this opportunity, to fulfill a dream that really was just that—some morning ramblings over tea and toast, when Bryan asked me a random question about far-away goals. Who would have thought it would ever come true?
If you live in the Birmingham area, please come out and support the local artists that West Elm partners with. We hope to see you there. We’ll be the embarrassingly giddy ones standing next to the letterpress cards, drying our happy tears on our sleeves and pinching ourselves silly.
West Elm at The Summit
320 Summit Blvd.
Vestavia, AL 35243