Blog : cards

Happy Birthday, Happy Penguin!

Happy Birthday, Happy Penguin!

Today, this dear Penguin of ours turns two. It’s hard to believe that two years have passed since we opened our doors, but here we are. We’re ever so thankful, too.



We’ve grown from a little place that sold a few cards on Etsy to being carried in one of our favorite local stores (Three Sheets, Homewood, AL), our local West Elm, Front & Co. in Vancouver, and just this week, The Paper Project in Australia. We never saw this coming!



So to celebrate, we’re releasing a new card and art print in three colors featuring a quote by the Avett Brothers. Appropriate, don’t you think? Celebrate with us: All orders today get 25% off and a special gift! Use code HAPPYTURNSTWO.

Thank you, thank you, thank you for making these first two years so wonderful for us. We couldn’t do it without your support, and it means the world to us.

Much love,

Ashley and Bryan

Happy Penguin + West Elm

This story begins two years ago.


When Happy Penguin was in its infancy, Bryan asked me what my goals would be for our little company. I didn’t have to think about it. I knew. I’d want our cards to be in my favorite stores: West Elm and Anthropologie. One day far down the road, if that could happen, I’d be as happy as could be.

We didn’t spend our time purposefully moving toward this. We spent it on Happy. We developed cards that we loved, and tried our hardest to keep that as the main goal. Whatever happened, happened.

Cake Happy Penguin Press

That’s why when I received an e-mail one day out of the blue, it took my breath away. I would have been excited about the news whether we were involved or not: West Elm was opening a Birmingham, AL, location. Hallelujah! For me, this meant no more driving to Atlanta or paying for shipping whenever I shopped at West Elm. But there was something even more exciting in that e-mail…

West Elm wanted to know if they could carry our work in their Birmingham store.


We can finally announce that our work is now (eeeeekkkk!) available at the brand-new location of West Elm, located at The Summit mall in Birmingham, AL. We’ve been keeping this a secret for ages now, and it was soo hard not to spill the beans to you all. We feel incredibly blessed to have this opportunity, to fulfill a dream that really was just that—some morning ramblings over tea and toast, when Bryan asked me a random question about far-away goals. Who would have thought it would ever come true?

If you live in the Birmingham area, please come out and support the local artists that West Elm partners with. We hope to see you there. We’ll be the embarrassingly giddy ones standing next to the letterpress cards, drying our happy tears on our sleeves and pinching ourselves silly.

West Elm at The Summit
320 Summit Blvd.
Vestavia, AL 35243
(205) 968-7651

Discover Paper + Holiday Cards

If you haven’t heard yet, we have two new holiday cards available in our shop.

click for more info

click for more info

The first card, our nod toward the beloved holiday book T’was the Night Before Christmas, features the line “and to all a good night” in navy ink on Crane’s 110 lb. cotton Lettra paper. A second run through the press dots the card with blind debossed stars for a textural touch. Like much of our current work, the stars are drawn by hand and (we think) perfectly imperfect.

The second card is a sentimental favorite. The line drawing is based on a photograph Bryan took while we visited friends for Thanksgiving one year. They took us to a reindeer sanctuary, and it was such a neat experience. The card was printed on Crane’s Lettra with a beautiful blue-green ink. I can’t help but think of our trip and its memories every time I see it!

We’re also excited to announce that we’re going to be a part of Discover Paper’s 2012 Holiday Guide! Last year’s guide got over 100,000 visitors during November and December! The guide is released on November 1, 2012, and we urge you to check it out for lots of wonderful holiday inspiration and cheer. Stay tuned for more details!

Happy Penguin + Handmade Marathon

Hooray! Today is our day to be a part of The Handmade Marathon. Please head over, read our feature, and support the Handmade Marathon cause. Also, we have a surprise! To celebrate the Marathon and thank those who contributed to our Name That Press contest, we’re offering 25% off all cards for one week (Oct. 6-13). Check out our post at The Handmade Marathon for details!

On the Press

The holidays are officially here at the Happy Penguin Press studio. We started work on two Christmas cards yesterday, and thought you’d like to see some behind-the-scenes fun. Look for these cards to be in our shop in the next few days!

Happy Penguin Press Christmas

Happy Penguin Press Christmas

Happy Penguin Press Christmas

Happy Penguin Press Christmas

Happy Penguin Press ChristmasFirst color—done!

The Winners of our Name That Press Contest

We’re very happy to announce that Torrie and Aurelie have won our Name That Press contest! After much, much debate (and a little break where we both went off and did our own thing so that we could think about it some more), we decided that we really loved the sound of Ceci and Preciouse.

Then we himmed and hawed over Presston some more, which had so much wonderful pun-fun in it that we were royally stumped.

Then we decided.

Together, well, Ceci and Preciouse sounded so adorably French that we picked them both and gave the press a first and middle name! So thank you again to Torrie and Aurelie and everyone who submitted a name for our contest and helped us to welcome Ceci Preciouse (Ceci for short, because as I said in my comments to your name suggestions, I really love a nickname) to our family. We really appreciate it!

We have quite a few things getting ready to be released (Christmas cards, anyone?), so stay tuned!